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| 2008年 9 月主要纸媒广告占版率 |
|
| 日期 |
大河报 |
郑州晚报 |
河南商报 |
东方今报 |
| 总版面 |
彩色 |
黑白 |
软广告 |
c家居 |
占比 |
总版面 |
彩色 |
黑白 |
软广告 |
占比 |
总版面 |
彩色 |
黑白 |
软广告 |
占比 |
总版面 |
彩色 |
黑白 |
软广告 |
占比 |
| 1 |
48.00 |
3.40 |
1.50 |
10.42 |
|
31.9% |
28.00 |
2.90 |
1.50 |
4.98 |
33.5% |
24.00 |
1.00 |
1.15 |
3.63 |
24.1% |
16.00 |
1.75 |
0.35 |
3.51 |
35.0% |
| 2 |
64.00 |
6.78 |
3.96 |
13.64 |
|
38.1% |
48.00 |
6.70 |
3.10 |
9.91 |
41.1% |
40.00 |
2.63 |
2.18 |
4.58 |
23.5% |
40.00 |
3.03 |
1.83 |
6.81 |
29.2% |
| 3 |
80.00 |
13.58 |
2.43 |
16.83 |
5.50 |
47.9% |
56.00 |
5.60 |
2.61 |
6.12 |
25.6% |
40.00 |
3.95 |
4.03 |
4.46 |
31.1% |
40.00 |
6.20 |
2.04 |
5.31 |
33.9% |
| 4 |
80.00 |
18.03 |
5.94 |
6.35 |
|
37.9% |
52.00 |
12.90 |
2.23 |
9.33 |
47.0% |
48.00 |
8.45 |
3.23 |
3.08 |
30.7% |
56.00 |
11.25 |
3.54 |
6.81 |
38.6% |
| 5 |
104.00 |
34.93 |
5.48 |
11.68 |
|
50.1% |
60.00 |
10.18 |
3.93 |
5.64 |
32.9% |
48.00 |
9.05 |
4.21 |
4.10 |
36.2% |
40.00 |
6.73 |
1.25 |
6.31 |
35.7% |
| 6 |
32.00 |
0.25 |
3.08 |
3.63 |
|
21.7% |
24.00 |
0.75 |
0.10 |
2.93 |
15.7% |
24.00 |
0.50 |
3.25 |
1.48 |
21.8% |
24.00 |
0.50 |
4.23 |
3.76 |
35.4% |
| 7 |
8.00 |
1.53 |
0.03 |
|
|
19.4% |
|
|
|
|
###### |
|
|
|
|
##### |
|
|
|
|
###### |
| 8 |
48.00 |
4.60 |
1.50 |
10.67 |
|
34.9% |
24.00 |
2.53 |
1.70 |
4.26 |
35.4% |
24.00 |
0.33 |
0.63 |
3.58 |
18.9% |
16.00 |
0.60 |
0.35 |
3.75 |
29.4% |
| 9 |
72.00 |
10.45 |
4.28 |
15.70 |
|
42.3% |
64.00 |
6.90 |
3.93 |
9.41 |
31.6% |
48.00 |
4.03 |
2.30 |
5.59 |
24.8% |
48.00 |
5.08 |
1.55 |
7.30 |
29.0% |
| 10 |
88.00 |
22.83 |
2.30 |
16.89 |
4.75 |
53.1% |
64.00 |
11.65 |
2.96 |
5.31 |
31.1% |
48.00 |
7.75 |
2.05 |
4.73 |
30.3% |
48.00 |
6.76 |
3.06 |
6.09 |
33.1% |
| 11 |
88.00 |
23.53 |
8.62 |
5.99 |
|
43.3% |
64.00 |
17.15 |
7.20 |
8.23 |
50.9% |
56.00 |
9.53 |
4.45 |
2.73 |
29.8% |
72.00 |
15.66 |
1.46 |
6.04 |
32.2% |
| 12 |
96.00 |
36.68 |
5.65 |
10.43 |
|
55.0% |
72.00 |
16.50 |
4.75 |
5.77 |
37.5% |
48.00 |
8.53 |
2.80 |
3.74 |
31.4% |
48.00 |
9.31 |
4.30 |
4.62 |
38.0% |
| 13 |
24.00 |
0.20 |
1.45 |
3.335 |
|
6.9% |
24.00 |
0.50 |
0.00 |
3.10 |
15.0% |
24.00 |
2.00 |
7.60 |
3.64 |
55.2% |
24.00 |
0.00 |
3.43 |
0.10 |
14.7% |
| 14 |
8.00 |
1.53 |
|
|
|
#REF! |
|
|
|
|
###### |
|
|
|
|
##### |
特 |
7.00 |
|
0.75 |
###### |
| 15 |
24.00 |
3.20 |
1.45 |
7.68 |
|
51.4% |
|
|
|
|
###### |
|
|
|
|
##### |
|
|
|
|
###### |
| 16 |
56.00 |
9.10 |
4.28 |
15.82 |
|
52.1% |
40.00 |
5.08 |
2.03 |
9.31 |
41.0% |
40.00 |
3.32 |
2.13 |
5.68 |
27.8% |
24.00 |
2.80 |
2.70 |
5.37 |
45.3% |
| 17 |
88.00 |
18.63 |
5.11 |
15.62 |
9.35 |
55.3% |
52.00 |
5.75 |
5.13 |
6.42 |
33.3% |
48.00 |
10.33 |
4.25 |
5.06 |
40.9% |
40.00 |
5.00 |
2.83 |
6.56 |
36.0% |
| 18 |
88.00 |
26.30 |
9.18 |
7.04 |
|
48.3% |
64.00 |
17.98 |
1.75 |
11.52 |
48.8% |
48.00 |
7.60 |
1.68 |
2.73 |
25.0% |
48.00 |
7.15 |
4.48 |
6.76 |
38.3% |
| 19 |
80.00 |
27.23 |
5.40 |
11.27 |
|
54.9% |
72.00 |
15.06 |
4.18 |
6.74 |
36.1% |
48.00 |
9.65 |
1.45 |
4.33 |
32.1% |
48.00 |
7.33 |
2.50 |
8.56 |
38.3% |
| 20 |
24.00 |
0.00 |
3.40 |
3.29 |
|
27.9% |
24.00 |
1.25 |
0.13 |
2.96 |
18.0% |
24.00 |
3.00 |
1.75 |
1.45 |
25.8% |
24.00 |
0.50 |
5.21 |
3.88 |
40.0% |
| 21 |
8.00 |
2.63 |
0.20 |
|
|
35.4% |
|
|
|
|
###### |
|
|
|
|
##### |
|
|
|
|
###### |
| 22 |
48.00 |
2.85 |
4.85 |
9.48 |
|
35.8% |
28.00 |
2.00 |
1.20 |
4.65 |
28.0% |
24.00 |
1.60 |
0.93 |
3.88 |
26.7% |
24.00 |
1.45 |
0.60 |
4.43 |
27.0% |
| 23 |
88.00 |
15.80 |
4.96 |
17.51 |
|
43.5% |
64.00 |
9.30 |
2.30 |
17.87 |
46.0% |
48.00 |
8.43 |
1.30 |
7.21 |
35.3% |
48.00 |
2.65 |
3.23 |
10.39 |
33.9% |
| 24 |
112.00 |
27.78 |
5.83 |
16.58 |
17.70 |
60.6% |
76.00 |
16.58 |
8.23 |
8.68 |
44.1% |
48.00 |
6.95 |
5.75 |
4.50 |
35.8% |
48.00 |
8.10 |
2.77 |
9.41 |
42.2% |
| 25 |
120.00 |
30.01 |
14.76 |
10.52 |
|
46.1% |
88.00 |
27.95 |
5.13 |
12.85 |
52.2% |
72.00 |
28.98 |
3.33 |
5.00 |
51.8% |
56.00 |
12.48 |
5.18 |
8.11 |
46.0% |
| 26 |
112.00 |
42.62 |
10.18 |
13.41 |
|
59.1% |
112.00 |
44.01 |
8.06 |
13.36 |
58.4% |
72.00 |
24.36 |
6.10 |
4.40 |
48.4% |
64.00 |
17.83 |
7.50 |
8.41 |
52.7% |
| 27 |
64.00 |
17.70 |
7.63 |
4.09 |
|
46.0% |
40.00 |
11.70 |
3.80 |
7.76 |
58.1% |
40.00 |
7.00 |
5.55 |
5.26 |
44.5% |
48.00 |
10.83 |
7.66 |
6.76 |
52.6% |
| 28 |
120.00 |
67.90 |
5.86 |
5.41 |
|
66.0% |
68.00 |
33.83 |
5.40 |
3.93 |
63.5% |
48.00 |
44.05 |
5.58 |
3.21 |
##### |
40.00 |
16.00 |
1.30 |
1.13 |
46.1% |
| 29 |
|
|
|
|
|
##### |
|
|
|
|
###### |
|
|
|
|
##### |
|
|
|
|
###### |
| 30 |
8.00 |
2.03 |
1.00 |
|
|
37.9% |
|
|
|
|
###### |
|
|
|
|
##### |
|
|
|
|
###### |
| 31 |
|
|
|
|
|
##### |
|
|
|
|
###### |
|
|
|
|
##### |
|
|
|
|
###### |
| 合计 |
1880.00 |
472.07 |
130.27 |
263.25 |
37.30 |
48.0% |
1308.00 |
284.73 |
81.32 |
180.98 |
41.8% |
1032.00 |
213.02 |
77.64 |
98.01 |
37.7% |
984.00 |
165.99 |
73.32 |
140.87 |
38.6% |
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